Website launch checklist
The checks we run before any site goes live: content and SEO, functionality, performance and accessibility.
Content & SEO
- Unique title and meta description on every page
- Canonical URLs set; no duplicate indexable routes
- robots.txt and sitemap.xml generated and submitted
- Redirects mapped from any old URLs
- Structured data validated where used
- Images have descriptive alt text
Functionality
- Every form submits, validates and stores data
- Email notifications tested with real credentials
- 404 page is helpful and styled
- External links open correctly and resolve
Performance & accessibility
- Core Web Vitals checked on mobile
- Fonts preloaded and swapped
- Keyboard navigation and visible focus verified
- Colour contrast meets WCAG AA
- No horizontal overflow at 320px, 768px, 1024px, 1440px
Operations
- Environment variables set per environment; no secrets in the repo
- Backups and rollback procedure documented
- Monitoring and error reporting enabled
- Domain, DNS, TLS and email DNS (SPF/DKIM/DMARC) verified